How many years has this been going on now? Twenty-five years? Have they managed to convince you yet? Not me, brother! Frankly, you might be able to pass that crap off as a few things, but butter isn't one of them.

But the nice people who also brought us Promise spread think that cute advertising will make us forget how awful this stuff tastes. Really guys, Fabio? Oh sure! If Fabio eats it, well hell! It MUST taste like real butter! Come on, Ethel, it's on sale down at the Piggly Wiggly! Let's go stock up!

I don't know if Jeff Foxworthy has ever done a monologue on this topic, but it's just screaming out for him to do one IMO.

Or how about the more recent ones with the over the hill chick from Sex and the City. You know, the one who wins the Emmy for biggest case of denial of real age in an actress? Yeah, that's the one. She's slinking around, looking like someone who's had too much work done, wearing too much makeup and wearing an outfit, that aside from being too young for her, does nothing for her. If it were supposed to be humorous then that would be fine, but it's not. You know what's supposed to be funny? There's a hot guy in the commercial young enough to be her son and she makes some stupid comment about how to make French toast. The hottie feeds her a bit of toast and says "oui". Yes, that is the punchline. They paid an advertising company for that little beauty. Staggers the imagination, doesn't it.

Frankly, it makes me wonder what kind of qualifications you have to work for one of these PR firms that does commercial advertising. Seriously! Man, some of these brands could run contests at a local high school and come up with a brilliant campaign for the cost of a college tuition bond or whatever and save a lot of money and embarrassment.

Not to mention, people, please - who came up with the name? A double negative? Was it really the best of all possible names you could come up with? Think about it. For days, weeks, maybe even months, people sat around offices and conference rooms and brainstormed about what to call this product. Focus group studies were probably conducted, markets tested. And yet, this was the best of the bunch. I don't know about you, but that doesn't exactly fill me with confidence in the company making the product.

So, for the record, I CAN tell it's not butter. If you can't, then perhaps you've never actually had real butter. Trust me - there's a BIG difference.