What is with the bizarre Dairy Queen commercials? Bubbles with kittens? Rock n' roll falcons? Mary Lou Retton in a piñata? Does any of that make you want to run out and buy a Blizzard?

Well, ok, granted, if you're anything like me, just the mere mention of Dairy Queen is enough to make you want a blizzard. But seriously, is this an effective ad campaign? Is Dairy Queen aka DQ not already a household brand, known far and wide across the USA? It's not like an upstart company trying to build brand recognition with crack-pot guerrilla tactic advertising. They're already well established.

Sooooooooo - then what the hell's up with the dumb ass commercials? I don't think they are clever or funny. In fact, it makes me question the sanity of both DQs top executives and the PR firm they are using. Just think - somewhere there is someone getting paid a ridiculous amount of money for this ad campaign. It boggles the mind, doesn't it?

Not that their previous campaign with the disembodied talking lips was much better. Too Rocky Horror. And I love Rocky Horror. I'm a member of the Official Fan Club! But I don't want Rocky Horror hawking my DQ. Just too creepy.

Oh you silly, silly DQ people. Don't you realize that your products sell themselves? Don't you know that in places where your shops are only open seasonally, customers go running through the streets announcing opening day like Steve Martin getting a new phone book?

Hey - go back to using the Dennis the Menace kids! They were cute. Who doesn't like cartoon kids? Better than a rock n' roll falcon. Even if he does mention Boston.